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Blog of Author and Consultant Rob Salkowitz
Wednesday, June 16, 2010 2:40 PM

The Leapfrog Effect

With the increasing speed of IT innovation, it's become commonplace to remark on the "leapfrog effect," where lagging adopters of new technology end up gaining an advantage over the first movers because the technology is so much better by the time they finally invest. This is especially true in emerging economies throughout Africa, which lacked the resources to implement succeeding generations of landline communication systems, only to vault ahead in the age of wireless mobility.

This leapfrog effect is not limited to technology; it also applies to management thinking and organizational structure. Businesses that have been around for 50 or 100 years may have many advantages as a result of their experience, scale and culture, but they also have a much harder time adapting to change. Today, when change is the defining characteristic of the global economy, it is far more advantageous in certain respects to appear on the scene brand-new, with no legacy and no preconceptions, than to be burdened with having to constantly overhaul aging infrastructure and rethink aging ideas.

Read the rest of my guest post at Afrinnovator.

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About Rob

Rob Salkowitz is a writer and consultant specializing in social technology and next-generation workforce. He is the author of Generation Blend and co-author of Listening to the Future, and a principal in the Seattle-based communications firm MediaPlant.

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