Emphasis Added

Blog of Author and Consultant Rob Salkowitz
Thursday, February 11, 2010 2:42 PM

Is Apple Missing the Boat in India?

The blog BhatNaturally makes a compelling case that Apple is bungling its best change in a generation to break into the Indian consumer market because of "unforced errors" in launching the iPhone. There's also a useful chart showing the huge projected growth of the "aspiring" market segment of Indian consumers between 2003-2013.
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About Rob

Rob Salkowitz is a writer and consultant specializing in social technology and next-generation workforce. He is the author of Generation Blend and co-author of Listening to the Future, and a principal in the Seattle-based communications firm MediaPlant.

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